In 2004, a little self-help book made a big splash. Greg Behrendt and Liz Tuccillo wrote a joint effort explaining the meanings behind the post-date rituals that certain men go through in order to distance themselves from the certain women they don’t desire. Their tough-love tome was a popular smash that resulted in a New York Times Bestseller, an appearance on Oprah, and a short-lived talk show for Greg.
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